Globally, low-alcohol is expected to experience the fastest growth in no/low wine, driven in part by the US market. 70% of US wine drinkers are moderating their alcohol consumption, with a primary motivation being the pursuit of a healthier lifestyle.
75% of consumers have tried no/low ABV beverages and 1/3 of those consume them once or more a week.
Low-calorie wines are also gaining in popularity, growing +11.4% in 2023
*IWSR Opportunities in No and Low-Alcohol Wine
*Low & No-ABV Beverages, SIP 2025
*Nielsen/NIQ Off Premise Channels