In 2020, the canned wine market exploded in North America. Younger consumers especially are looking for convenient, portable, and single serve beverages. No glassware or wine keys needed; cans are easily stowed in bags and ready to drink with a quick pop of a tab.
Looking to grow your Millennial and Gen Z market? Offer them a 250mL can of Broadbent Vinho Verde as an alternative to hard seltzer. Vinho Verde is naturally low alcohol—the Broadbent is only 9% ABV—which makes it a compelling entry level wine.
Vinho Verde is a region located on the Northwest coast of Portugal, not, as often mistaken, a grape variety. The term “Vinho Verde” literally translates to “green wine” and has come to encapsulate the taste and feel of the whole region. Vinho Verde wines are a zippy, refreshing nonvintage blend of indigenous Portuguese grapes. They are meant to be drunk young while still crisp and fresh.
The Broadbent White Vinho Verde has the classic clean green fruit notes of lime, grapefruit, melon, and apple. The Rosé is juicy and tangy with strawberry, pomegranate, and orange zest—but still with that satisfying fizz.
