Both in Dry January and year-round, 58% of those who drink alcohol worldwide are opting for non- and low-alcoholic cocktails, according to the Bacardi Cocktail Trends Report for 2022. With incredible producers developing new "No and Low" products that have mind-blowing complexity and finish, the industry is clearly innovating to meet the demand.
Over a third of U.S. consumers took part in Dry January last year and non-alcoholic spirits retail sales grew 116% from the year before.*
“Cocktails are defined by structure, not alcohol,” says Greenbar Distillery co-founder Melkon Khosrovian. Using herbs, botanicals, and even chili pepper heat, Greenbar offers non-alcoholic canned RTDs that mimic the slow-sipping cocktail experience—rather than simply substituting components in non-alcoholic form.
For customers who like the classics, order the UnGin & Tonic, UnRum & Cola, and UnSpritz. The accompanying Bitters & Soda line—Lavender, Earl Grey, and Burnt Orange—is crisp and layered with flavor.
For customers looking for a satisfying but not entirely alcohol-free option during this month of recovery, offer the Gran Bassano Bianco and Gran Bassano Rosso Vermouths from Poli Distillery.
Founded in 1898 in Veneto, Italy, Poli vermouths are infused with herbs and aromatic botanicals, many native to the Veneto region. Introduce your customers to Italian aperitif tradition when you serve Poli Vermouths over ice with tonic water or straight up.
A popular cocktail ingredient in New York bars and restaurants, the global Shochu market is projected to reach multimillion USD over the next five years.*
The naturally low ABV and additive-free spirits from Honkaku, which means “authentic” in Japanese, are a smart way to ease into the new year for health-conscious consumers.
Suggest the refreshing Colorful Shochu with a splash of soda or the toasty Mugi Hokka for a lower-alcohol version of the always trending Espresso Martini.
Aplós, which means “simple” in Greek, offers two herbal-based non-alcoholic spirits: the hemp-infused Calme and the mood-elevating Arise. Aplós spirits are heady with citrus, herbs, and botanicals but free of calories, sugar, gluten, and GMO influences.
We're excited to introduce this buzzy vegan brand—which believes pleasure can be drawn from simple things—to our customers on the west coast.
*Sources: Nielsen IQ’s CGA; Bacardi Cocktail Trends Report 2022; MarketWatch
